Vermouth, Non Vintage Sweet Wine
Cinzano Dry Vermouth (c. 1960s–1970s)
Bottle size: 100cl
ABV: 18%
Price:
£99.00
Description
This bottle of Cinzano Dry Vermouth dates from the 1960s–1970s, instantly recognisable by its bold green-and-white design and mid-century typography. The phrase “Special for Cocktails” on the neck label highlights its role in the booming international cocktail culture of the post-war era, when Dry Vermouth had become indispensable in classics like the Martini and Gibson. The ivy motif on the label reinforces the natural botanical character that defined Cinzano’s style.
By this period, Cinzano had firmly established itself as one of the great names of Italian vermouth, competing globally with Martini & Rossi. The brand was celebrated in advertising campaigns across Europe and the Americas, becoming a household name for both aperitifs and mixed drinks. Bottles like this would have been found not only in Italian cafés but also behind the bars of London, Paris, and New York during the golden age of cocktails.
On the palate, Cinzano Dry from this era is crisp and refreshing, with aromas of herbs, citrus zest, and subtle spice. The flavour is clean yet layered, with notes of wormwood, chamomile, and a delicate floral bitterness, finishing with a light saline edge. Its versatility made it a bartender’s favourite—whether in a bone-dry Martini, a refreshing Americano, or simply lengthened with soda and a twist of lemon.
For collectors, this bottle represents the height of classic cocktail culture, when vermouth was as essential as gin or whisky. Cinzano Dry Vermouth remains a timeless expression of Turin’s craft, and this vintage example serves as both a piece of mixology history and a reminder of Italian elegance in the art of aperitifs.
Condition
Good conditions